**Content warning **
Suicide, self-harm and mental health can be difficult topics and conversations to have.
Please keep yourself safe and seek support if you need it.
Click HERE for further support and information.
30 days of support
The Bassetlaw Suicide Prevention and Mental Health Awareness Campaign will run from the 10th September (World Suicide Prevention Day) until 10th October (World Mental Health Day).
This 30-day Suicide Prevention and Mental Health Awareness campaign calls on everyone—individuals, communities, and organisations—to ‘Start the Conversation,’ fostering open and honest discussions about suicide and mental-ill health .
Our aim is to collectively raise awareness of the local mental health support available, reduce stigma, and share the message that “together we can prevent suicide”.
We have aligned this campaign with broader Nottingham City and Nottinghamshire County Suicide Prevention and Mental Health campaign, but have tailored our approach specifically to Bassetlaw, creating a localised, collaborative campaign that addresses the needs of our local communities.
World Suicide Prevention Day – 10th September
World Mental Health Day – 10th October
Quick links:
Why you should get involved:
World Suicide Prevention Day (WSPD) is observed on September 10th each year and aims to focus attention on the issue, reduce stigma and raises awareness that suicides are preventable.
World Mental Health Day (WMHD) is observed on 10th October every year. The overall objective of World Mental Health Day is to raise awareness of mental health issues around the world and to mobilise efforts in support of mental health.
We need your support and involvement to improve outcomes for local people and work towards zero suicides across Bassetlaw.
What the data is telling us about suicide:
Sadly, Bassetlaw has significantly higher rates of suicide compared to England and Nottinghamshire rates.
Nationally between 6,000 and 7,000 people die by suicide each year in the UK.
One person dies by suicide every 90 minutes.
Suicide is the most common cause of death in people aged under 35 years in the UK .
Local data illustrates that Suicide rates are significantly higher for males (16.2 per 100,000 people) in comparison to females (4.1 per 100,000) (2020-22)
Every life lost to suicide is a tragedy – suicide is preventable not inevitable.
What the data is telling us about mental health:
1 in 4 people will experience a mental health concern of some kind each year in England.
1 in 6 people report experiencing a common mental health concern (like anxiety and depression) in any given week in England.
Anybody can experience mental health concerns, or feel suicidal, and we can all help save a life.
So, how can you get involved?
Join us in taking simple and effective action to support our Bassetlaw communities
- Endorse the campaign– share our resources with your teams, on digital screens and on social media to support with raising awareness and show people it is good to talk.
- Wear yellow on any day during World Suicide Prevention Week or green on World Mental Health Day and encourage your staff, customers and clients to take part too. We have created the graphics below for you to use, which includes one that shows your support – you can cover up the “add your logo here” text by placing your logo over the top of this text.
- Promote wellbeing at home and in the workplace- ask the people you work with, it may help start an all-important conversation.
- Complete and promote the free 20 minute online Zero Suicide Alliance training- support your teams in taking some time out to do the same.
- Promote Mental Health Awareness videos created by Nottinghamshire Public Health and encourage colleagues to view them.
- Read and sign up to the new Nottingham and Nottinghamshire Suicide Prevention Charter
- Share your feedback- Evaluation is key to understanding the success and reach of this year’s Suicide Prevention and Mental Health Awareness campaign, so please share any reflections, photos and outcomes achieved nnicb-bassetlaw.transformationteam@nhs.net
We have aligned our campaign with the Nottingham and Nottinghamshire Public Health Short Term and Long Term Goals:
| Short Term | Long Term |
| To challenge the stigma (negative attitudes and behaviours) attached to suicide, self-harm and mental ill-health. | To reduce the stigma attached to suicide, self-harm, and mental ill-health. |
| To promote messages of hope and recovery from suicidality, self-harm and mental ill-health. | To reiterate that suicide is preventable and poor mental health can be improved. |
| To raise awareness of local support and services and encourage help-seeking behaviour. | To support individuals to access the right support or service on the first instance. |
| To raise awareness of the local suicide prevention brand, self-harm awareness brand and mental wellbeing resources. | To embed a single suicide prevention brand, self-harm awareness brand and mental wellbeing resources across Nottingham and Nottinghamshire. |
In Bassetlaw, we also have our dedicated Bassetlaw Mental Health Support leaflet and online flipbook version – available in both English and Polish.
You can also view our directory HERE (this can also be translated into any language).
English Version:
Polish Version:
Thank you to BCVS staff member, Marzena Karp-Singh for the translation of this booklet into Polish.
You can download it via the flipbook link, or download it using the cloud icon.
Don’t forget there is also the Peace of Mind Toolkit, which is aimed at supporting the mental health of our young people:
National Organisational links for World Suicide Prevention Day:
The Samaritans – World Suicide Prevention Day 2025 | Campaigns | Samaritans
Survivors of Bereavement by Suicide (SOBS) – World Suicide Prevention Day 2025 (uksobs.com)
Mental Health Foundation – World Mental Health Day 2025 – World Mental Health Day 2025 | Mental Health Foundation